Simplify Your Outer, Grow Your Inner.
Being a woman today could be complicated, we usually have multiple roles to fill in. As a women founder, I created Noou with a mission of building a better foundation of a more minimal life for modern women. Starting with clothing, our goal is to create a collection of essential style, made-to-last pieces women wear for everything they do for their workout and self care practice. We’re made to declutter, focus and empower. Claire


The nudeness

We are obsessed with details. We put a lot of effort into sewing techniques to present the total-comfort fitting and stitching. We’re aimed to create a truly nude sensation so that you could feel more as yourself, feel inwards.


The softest layer with
all the features

We source the finest technical fabrics worldwide to achieve the softest, lightest, moisture-wicking, and ultra quick-drying features allowing you to enjoy your sweat and moves with no barriers during your practice.


Doing good, feeling good

We're happy to run a boutique since we want to minimize the negative impacts of this industry. We also use sustainable materials through manufacture and retail as much as we can.

We carefully select and only work with licensed manufacturers that meet the safety standard, hire non-child workers who get an ethical level of wages and workload to make good products.